Research on cultural consumption among Generations Z and Alpha (under 28)

formules collaborated with ABIServizi S.p.A., a company under the management and coordination of the Italian Banking Association (ABI), on a research project exploring the cultural consumption of Generations Z and Alpha, aimed at understanding the preferences, habits, and perceptions of an audience still little studied but increasingly central to the cultural landscape. The study examines the cultural offer system at national and international levels, the tastes and interests of younger generations, and the demand for culture and information expressed by young people. The activities analyzed fall within the scope of cultural and digital consumption, including the use of the internet and online platforms, visits to museums, music listening, reading, and other forms of cultural engagement.