formules proposes an educational approach to the Social Gaming & Virtual Worlds, offering brands structured training courses to facilitate the understanding of a rapidly changing industry.

The services offered include:

• Training for companies
• Educational workshops
• Lectures, webinar and informative talks
• Production of editorial content (infographics, white papers, research papers) on Social Gaming & Virtual Worlds topics

formules defines the dynamics and processes, providing clients with various services to better understand the structure of the industry and make informed decisions.

The services offered include:

• Benchmarking and competitive analysis
• Market opportunities’ evaluation and strategic planning for each of the project’s phases
• Scrutiny and selection of the ideal platform to be used, based on the project’s aesthetics, target audience, and customer reach goals
• Selection of engagement strategies and tools to be deployed throughout the initiative
• High-level economic forecast of the project’s costs and revenues

formules leads its clients through the creative process with the goal of defining a mid-long roadmap, taking into account the key opportunities and needs defined with the client during the consulting phase.

The services offered here include:

• Creation of captivating formats to generate brand awareness and engagement: formules is capable of producing highly-customized experiences aligned with strategic objectives
• Definition of marketing and communication plans
• Involvement of professional figures from the cultural and creative world (artists, content creators, designers, musicians, creators, stylists etc.)

formules develops and deploys Social Gaming & Virtual Worlds projects, leveraging its in-house technical and strategic competences and an ample network of partners that can be tapped in during each step of the process.

Among formules’ services are:

• Powering the experience visibility by activating our international talent network
• Building experiences on multiple platforms. formules is specialized in Roblox, Fortnite, Minecraft and in building custom proprietary solutions on Unreal 5
• Definition of a project timeline and identification of key moments to involve end consumers
• Implementation of social media plans using dedicated Social Gaming & Virtual Worlds native channels (ex. Twitter and Discord)