The management plan

The project began with a benchmarking analysis of major banking sector players, both nationally and internationally, as a preliminary step. The plan addressed several key aspects: defining the opening hours of both indoor and outdoor spaces and services; developing pricing policies, including discounts, free admissions, reservations, and ticketing systems. It also included audience segmentation and flow projections, the design of the visitor experience, the analysis of weekly and seasonal variations along with peak management strategies, and concluded with the definition of staffing structures, required professional profiles, and forecasts of costs and revenues.