Sisal Wincity Metaverse VR
Concept creation and development of Sisal Wincity Metaverse, an edutainment experience in Virtual Reality on Roblox to promote the brand's retail outlets.
Expertise
- SOCIAL GAMING & VIRTUAL WORLDS
Industries
- Entertainment
New frontiers of entertainment to be experienced in store
In the context of Sisal Wincity's FOOD & FUN retail event series, a series of 12 events scheduled until mid-July, the eighth evening was dedicated to the metaverse through an experience in which users, via Oculus Meta Quest 2 visors, could embark in exciting virtual adventures set in a space which was designed specifically for the brand with the goal of stimulating accessibility to new technologies and discovering new frontiers of entertainment.
ENGAGEMENT
The event was met with a high level of participation, scoring +70% over the target KPI
HETEROGENEOUS INVOLVEMENT
Interest in technology and immersive experience engaged an heterogeneous audience, from silver age to Gen Z
BRAND AWARENESS
More than 67% of users who took part in the experience then came into contact with the reality of the Sisal world
A replicable and scalable experience with no additional infrastractural or maintenance costs
The setup of the event included the installation of three stations consisting of a dedicated data line, a PC with dedicated graphics card, and an Oculus connected in Quest Link to avoid disturbances that could have compromised the experience. The hardware setup, combined with the choice of a cloud-based platform, will allow the event to be replicated in all group stores without incurring additional costs.
Three interconnected virtual worlds
The experience revolved around the fact that three different virtual worlds were created and connected by using teleportation portals. This connection allowed users to quickly jump from one scenario to another, making the gaming experience more dynamic and captivating
Sisal Wincity Metaverse Square
The experience's landing point. Set in a futuristic environment, the Metaverse Square was built for users to explore and get acquainted with the surroundings, using it as a "training ground" to understand how wearing a VR headset works. From here, players could check out where to find Sisal Wincity Retail Stores and choose which of the other two virtual worlds to visit first. Once chosen, they simply had to follow a trail of red stars which brought them directly under the rotating platforms functioning as a teleport towards the additional experiences.
Sisal Wincity Diabolik Plaza
A virtual environment shaped around Diabolik, one of Italy's most popular comic characters. Users in this environment could play with Diabolik's egyptian-themed Sisal VLT as well as admire and interact with a variety of scene elements, such as Diabolik's iconic Jaguar E-type as well as Eva Kant and Inspector Ginko's action figures.
Sisal Wincity Nature World
A virtual world immersed in nature where users could fly from island to island, admiring boundless landscapes, and play with a marine-themed Sisal VLT.
Other projects
Let’s work together
