Venice Virtual Carnival
As part of Virtual Carnival 2023, formules collaborated with PwC and the City of Venice to design and market two limited-edition digital wearable collections on Roblox, inspired by some of the most popular characters of the Venetian tradition.
Expertise
- SOCIAL GAMING & VIRTUAL WORLDS
Industries
- Entertainment
The Project
During Carnival 2023, the City of Venice decided to carry the festivity into the Metaverse, releasing a series of exclusive wearables on Ready Player Me and Roblox with the aim of generating awareness and approaching a different audience than the one that is usually targeted on this occasion. formules was responsible for designing, developing and publishing 2 collections of UGC Items on the Roblox marketplace, one dedicated to Colombina (a typical mask with a lively and mischievous character) and the other, called Original Sign, inspired by the theme of this year's event.
10+ Millions
The number of users reached by the ADV campaign designed for Roblox
15.21%
The average CTR reached by the media paid ADV campaign on Roblox for the collectibles
+105%
The price point we were able to position the kind of "face accessory" UGC item on Roblox with the respect to ther average market price
A one-of-a-kind project
formules was able to support a traditional brand entering the metaverse space providing its own solid know-how on the Roblox's platform as strategy and content developers, by launching a one-of-a-kind campaign for product placement on Roblox's marketplace without creating a related experience. Thanks also to the beloging to the Roblox's UGC creator program, formules was able to overcome the entry-barrier usually subjected to content developers willing to enter the space.
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